A Taste of Fresh Branding: Capturing Ou Meul Melkbos’ New Menu Launch

There’s something truly special about photographing food—especially when it’s as delicious as the dishes at Ou Meul Melkbos. When I was invited to capture the launch of their new menu, I knew this shoot would be an absolute dream. From the warm and inviting ambiance of the branch to the beautifully plated meals, every detail came together to tell the story of their culinary artistry.

Food photography in Cape Town

A Feast for the Lens

Ou Meul has always been known for its wholesome, freshly prepared food, and this menu launch was no exception. From the first shot to the last, my camera was spoiled for choice! The breakfast selection was a standout, featuring perfectly cooked oats, crisp croissants, and fresh seasonal fruits. Every dish was plated to perfection, making my job of capturing their essence effortless. The vibrant colours and textures of these morning delights made for incredible close-ups that truly reflected the quality and care put into each dish.

The breakfast menu also included warm, buttery pastries that were almost too beautiful to eat. The golden, flaky layers of their croissants and almond oats bowl made for stunning visual storytelling, while the bowls of fresh flapjacks and berries added a touch of elegance. Capturing the contrast between the rich indulgence of pastries and the freshness of fruit-filled bowls highlighted the variety that Ou Meul offers to its patrons.

As the day moved into lunchtime, we turned our focus to heartier meals—freshly baked hamburgers, crisp salads, and gourmet sandwiches stacked with vibrant ingredients. These weren’t just any sandwiches; they were thick, stuffed with layers of fresh greens, roasted vegetables, premium meats, and the most delicious sauces that complemented each bite. The colours of the ingredients stood out beautifully against the rustic wooden table, creating mouth-watering images that showcased the care and detail put into each meal.

But if I had to pick a personal favourite from the shoot, it would definitely be the soup shots. There’s something incredibly comforting about a steaming bowl of rich, velvety soup, accompanied by rustic sourdough. The textures, colours, and the way the light hit the surface of the soup made for some of my favourite captures of the day. The depth of the golden-orange butternut soup, the creamy consistency, and the way it clung to the artisan bread made for incredibly inviting imagery. This dish, in particular, showcased how simple ingredients can be elevated through presentation and thoughtful photography.

Sipping on Perfection

Of course, no menu shoot would be complete without highlighting their specialty drinks. From beautifully layered cappuccinos with intricate latte art to refreshing iced coffees, every cup told a story of craft and care. Watching the baristas work their magic behind the counter, steaming milk to the perfect temperature, and pouring it over rich espresso was an experience in itself. The textures of the foam, the swirls of cream in an iced coffee, and the delicate details of latte art made for visually stunning shots.

In addition to coffee, Ou Meul’s gourmet drinks menu featured fresh fruit smoothies, indulgent milkshakes, and homemade iced teas. The milkshakes, topped with whipped cream and drizzles of caramel or chocolate, looked absolutely irresistible. These details truly brought the menu to life, showcasing how drinks can be just as much a part of the dining experience as the food.

Why New Branding Imagery Matters

A new menu launch is more than just updating dishes—it’s about refreshing a brand’s identity and keeping customers engaged. High-quality branding imagery allows businesses to showcase their latest offerings in a way that excites and entices their audience. Visuals are often the first impression potential customers get, whether it’s through social media, websites, or print marketing. Investing in fresh, professional imagery ensures that a brand stays relevant, appealing, and on top of its game.

In today’s digital age, consumers are more visually driven than ever before. A beautifully captured image can evoke emotion, spark interest, and drive foot traffic to a restaurant or café. A well-executed branding shoot, like the one we did for Ou Meul, provides a bank of high-quality images that can be used across various marketing channels, helping to establish a strong and consistent brand presence.

Capturing Your Brand’s Best Side

I absolutely love helping businesses like Ou Meul bring their brand vision to life through photography. Whether it’s a new menu, a rebrand, or just a refresh, I’m here to create images that make an impact. Food photography isn’t just about taking pictures of meals; it’s about storytelling, conveying taste, texture, and the overall experience through a single frame.

If your brand is ready for a fresh visual update, let’s make it happen! A stunning set of images can elevate your business, showcase your offerings in the best light, and entice new customers to walk through your doors. Let’s work together to capture the essence of your brand and create imagery that truly speaks to your audience.